Threshold Technologies executes social networking campaigns using proven methods of increasing visibility for a website. Without relevant, timely, popular content already built into a website, a social networking campaign is of little use. For this reason, Threshold Technology professionals recommend clients begin social networking once an acceptable amount of content exists on a website.
Site content, which may include website pages, blogs, articles, press releases or podcasts is selected for distribution across a wide network of popular social networking sites. Client accounts are set-up on these sites such as Facebook, Twitter, and Dig, to name a few. A social networking professional then distributes links to content on a regular basis.
After deploying a social networking campaign for many months, clients will want to see how effective these web marketing efforts are in gaining increased traffic and visibility. Google Analytics readings and reviews will reveal which social networking efforts are bearing fruit, and which are not, and the campaign can be adjusted accordingly.